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GS Commercial calendar 2026Google Sheet · growth + store sales, global & per market N Integration Roadmap (2026) - Master RegistryNotion database · all device integrations PR Product Roadmap 2026 (H2)Google Slides · delivery cycles C10–C13 SEO SEO Content Plan Q3Google Sheet · article publish dates per market

Update log

3 Sep 2026Scheduled refresh. Notion integration roadmap re-synced live (43 records): AlphaESS flipped Not Started → In Progress (target unchanged, 20 Oct); Ecoflow target slipped 31 Aug → 30 Sep; SMA target slipped 31 Dec → 31 Jan 2027 (no visible bar change — already clamped to wk 52). New flag: Hyundai and KIA (both Blocked) jumped 28 Oct → 31 Jan 2027 with no accompanying status-description change explaining the further slip — applied per Notion's current value (clamped to wk 52) but flagged as an unusually large, undocumented jump, same treatment as MG's 21 Aug flag. Also fixed a stale label found this refresh: Fronius was showing "Target Jan 2027" but Notion's actual Timeline end is 31 Dec 2026 — corrected the label (no bar change, already wk 52). Solis still flagged, not changed — Notion's State field still says Live/Complete while its own status description still cites the outstanding v3.5 Modbus spec gate; added context this refresh (909 connected devices, a high count for something not officially live). All other dated integrations re-confirmed stable (Mercedes, XPENG, Porsche, BYD, Seat, Jaguar, MG, MyEnergi-Zappi, Elli, Heidelberg, Peblar, SAJ, SolarEdge, GoodWe, Sigenergy, Sungrow, Enphase, Solarwatt, Growatt, BMW, VAG, Mini, Cupra). The 13-item undated backlog re-confirmed unchanged. Product Roadmap Slides checked — C10–C13 cycle themes unchanged; "Installer & Asset led" workstream still pending Caroline's confirmation on timing.

Content calendar re-checked via the LLM reader sheet — NO, DE and NL (33 H1 rows combined) unchanged. SE — two of the three "lost publish-date" rows flagged last refresh now have confirmed dates back in the sheet: "Lönar sig solceller?" moved from an estimated wk28 (was showing "Prio 1") to a confirmed 31 Aug (wk35), and "Jämför rörliga elavtal" moved from an estimated wk34 (was showing "Prio 2") to a confirmed 2 Sep (wk35); the third ("Tibber Pulse HAN-port", still "Prio 3") and the three "on hold" rows ("Tibber och Home Assistant", "Fungerar Tibber med...", "Vilka laddboxar...") remain unconfirmed, kept at their last-confirmed weeks. One new SE H1 article already live and not previously tracked: "Så funkar Villaeffekten – bidrag för energieffektivisering i villor & småhus" (3 Sep, wk35).

Commercial Sheet re-checked in full across all 8 tabs — a small diff, as expected one week after the thorough 27 Aug pass. SE — extended "SAJ paid media (mid-funnel)" from 25 Aug–6 Oct to 25 Aug–18 Oct (wk40→41) and added the native-article detail (M3, Teknikveckan; Channels: Foundry) now given in the sheet; added two new CRM sends surfaced by the fresh pull — "E-com email — SAJ focus" (3 Sep, solar customers w/o battery, ~25K) and "Zaptec Go 2 back in stock + last reminder" (11 Sep, flagged as the sheet marks it "Requested" rather than confirmed/sent). Re-confirmed unchanged elsewhere: NO, DE and NL commercial sections found no new items this pass. Previously-flagged conflicts all re-confirmed unresolved, no new information: DE's "Growth Campaign — 6 months free" vs the Focus Campaigns tab's "12 month Tibber fee" reading; DE's EV "Ladebonus" vs the "Connection bonus" Oct–Dec row; DE's "Modul 3 Comms" July-vs-August tab disagreement; NL's 3-way "Yearly energy bill" date conflict (concise NL/DE tabs vs the granular NL tab); NO's missing Partnerships/Movers section despite real Sheet content (OBOS, Circle K, Polestar, Easee referral, Flyttefordel, Tusenfryd); the DE-language "Monthly Energy Bill campaign" block still sitting verbatim under the NO E-commerce tab header (copy-paste artifact, sheet hygiene only); the Global weekly-grid tab's narrower Theme date ranges vs the monthly-grid-derived ranges currently shown; and the "Pulse 7 y/o" (Sheet) vs "Pulse 8 y/o" (file, correct) naming mismatch. No named-individual leaks found in live data this refresh — the sheet still carries lead names throughout (e.g. Anette, Sarah/Maike, Mari) but none were copied into DATA; the two historical log rows crediting Emma von Walden as the Sheet's editor (26 Jun/2 Jul 2026 entries) were left as-is, same as every prior privacy pass, since they identify the document owner rather than a campaign lead.
27 Aug 2026Scheduled refresh. Notion integration roadmap re-synced live (42 records): one real change — Peblar flipped In Alpha → In Labs (target unchanged at 30 Sep; still needs latest charger firmware, beta "expected within days" per Notion). All other dated integrations re-confirmed stable (Mercedes, XPENG, Porsche, BYD, Seat, Jaguar, MG, Hyundai, KIA, MyEnergi-Zappi, Elli, Heidelberg, SAJ, Solis, Ecoflow, SolarEdge, GoodWe, Sigenergy, Sungrow, Enphase, AlphaESS, Solarwatt, SMA, Fronius, Growatt, BMW, VAG, Mini, Cupra); Solis still flagged, not changed — Notion's State field still says Live/Complete while its own status description still cites the outstanding v3.5 Modbus spec gate. The 13-item undated backlog re-confirmed unchanged. Product Roadmap Slides checked — C10–C13 cycle themes unchanged; "Installer & Asset led" workstream still pending Caroline's confirmation on timing.

Content calendar re-checked via the LLM reader sheet — DE, NO and NL (33 H1 rows combined) unchanged. SE — the long-running "Hembatteri" stray-comment corruption (flagged in every refresh since 24 Jul) is finally resolved in the sheet: publish date now confirmed 21 Aug (was an inferred, unconfirmed ~22 Sep estimate), week moved 38→33. "Laddbox hemma" date corrected 11 Aug → 21 Aug (week 32→33). Two new SE H1 articles already live: "Är ett hembatteri något för dig?" (3 Aug, wk31) and "Så blir elpriserna i höst och vinter 2026" (26 Aug, wk34). New flag: 6 other SE H1 rows ("Lönar sig solceller", "Tibber Pulse HAN-port", "Jämför rörliga elavtal", "Tibber och Home Assistant", "Fungerar Tibber med...", "Vilka laddboxar...") have lost their publish-date cells in the sheet, replaced with priority/status labels ("Prio 1/2/3", "on hold") — kept at their last-confirmed weeks and flagged as estimates rather than removed, pending Caroline's call.

Commercial Sheet re-checked in full across all 8 tabs. Added 16 new items surfaced by the fresh pull: Global Feature launches — "Load balancing for 3p batteries" (SE/DE/NL, wk32); SE — a new May Holiday/Events item (Jönköping Energi 5 öre/kWh promo; Energimässan 2026), an 11 Feb CRM send folded into the existing "Energy bill discount" item, and Jan sends (5+8 Jan) folded into the existing Mecenat/Benify Partnerships item (widened Feb–Mar → Jan–Mar); NO CRM — two new "Kick off" sends preceding the existing July reminders (Second home charger discount, 17 Jun; Loyalty offer chargers, 18 Jun), a new Peak Control-focused Pulse loyalty send (22 May), and a second Referral boost wave (14 Jul, first was Wk 9); DE — four new Feb CRM items (Hackathon positive push, Smart Charging Re-activation, Check24 Engagement, Win-back offer automation — distinct from the existing August Winback Journey for Churned) and a new recurring Monthly Press Sendout PR item (Jan–Mar). New flag: DE's "Growth Campaign — 6 months free" (22 Jul–31 Aug) — the Sheet's Focus Campaigns tab now describes the same window as a "12 month Tibber fee" incentive instead — a genuine disagreement on offer depth, noted in the item's hover rather than changed.

Not added, re-confirmed still excluded per prior decisions: SE Podcast campaign (already past when first reviewed 4 Aug, now further past); SE "2nd Home Campaign" (vague Sep/TBD, flagged 21 Aug pending Caroline's call); a low-confidence SE "Willingness-to-stay/switch study" (Jan, mirrors NO's existing item, no firm date); DE "EV winback campaign" (Sheet itself marks it TBD). Also re-confirmed, unresolved: NO's "Second Home free Pulse" triple-month appearance (this refresh's Sheet pull independently reproduces the campaign twice more under April, vs the January placement currently shown — same long-running conflict, not moved); Global's "Battery integration Huawei" mention in the Universal Tentpoles tab (still not added — integrations are sourced only from Notion); the Global weekly-grid tab's narrower Theme date ranges vs the monthly-grid-derived ranges currently shown (same discrepancy flagged since 10 Aug); NO's missing Partnerships/Movers section despite real Sheet content (OBOS, Circle K, Polestar, Easee referral, Flyttefordel) — structural gap, not resolved unilaterally. New note: a DE-language "Monthly Energy Bill campaign" block appears verbatim under the NO E-commerce tab header — reads like a copy-paste artifact from the DE tab, flagged for sheet hygiene rather than treated as a real NO item.
25 Aug 2026Scheduled refresh. Notion integration roadmap re-synced live (43 records): Porsche and Mercedes both flipped In Alpha → In Labs (targets unchanged at 16 Sep and 15 Sep respectively — Mercedes' shadow-pool plan already anticipated this). XPENG flipped In Labs → Live/Complete and released ahead of its own target — bar recoloured green, target moved 16 Sep → 24 Aug, 17 connected devices noted. All other dated integrations re-confirmed stable (BYD, Seat, Jaguar, MG, Hyundai, KIA, MyEnergi-Zappi, Elli, Heidelberg, Peblar, SAJ, Solis, Ecoflow, SolarEdge, GoodWe, Sigenergy, Sungrow, Enphase, AlphaESS, Solarwatt, SMA, Fronius, Growatt, BMW, VAG, Mini, Cupra); Solis still flagged, not changed — Notion's State field still says Live/Complete while its own status description still cites the outstanding v3.5 Modbus spec gate. The 13-item undated backlog re-confirmed unchanged, including Alfen (still "In Progress" state but no Start/End date in Notion, so it stays off-calendar per the undated-backlog rule). Product Roadmap Slides checked — C10–C13 unchanged; "Installer & Asset led" workstream still pending Caroline's confirmation on timing. Noted, not acted on: the flattened deck now carries granular done/in-progress sub-task annotations for existing workstreams (e.g. several Smart & Energy items marked "— done") that aren't reflected in the condensed Product rows — informational only, no restructuring; the Universal Tentpoles tab mentions a "Battery integration Huawei" for March, not in the Notion roadmap and not added since integrations are sourced only from Notion. Content calendar re-checked via the LLM reader sheet — 40 of 41 H1 rows unchanged; SE's "Hembatteri" article flipped to Done (now dark green) — the publish-date cell in the Sweden tab is still overwritten by the same stray comment, so the date stays at the existing unconfirmed ~22 Sep estimate. Commercial Sheet re-checked in full across all 8 tabs (Global monthly grid, Global weekly grid, Universal Tentpoles, and the DE/NL/NO/SE detail tabs, including the second granular NL tab). DE — flagged, not changed: "Modul 3 Comms (regional)" was moved July → August on 21 Aug to match the Sheet's then-current column, but today's re-check finds the same PR/PA row back in July; left at August (unclear which reading is authoritative) pending Caroline's call. Re-confirmed unchanged: the three Early-Majority-Tariff phase window mismatches, the Smart Meter/14a PR item's full-year span in the Focus Campaigns tab, and the "Summer flash sale" Jul-vs-Sep conflict. NL — resolved the vague "Battery campaign (early Sep)" placeholder with real Sheet detail, now "3P Battery 10% — storewide" (1–25 Sep, NL homeowners with solar without a battery, Store/Paid Meta/Newsletter); extended the CRM wave bar May–Jul → May–Aug, adding an EV Price Index press email (Aug) plus two more items to the note (Eazee promo reminder, 2027 solar-owner-changes email) surfaced by the granular NL tab. New flag: NL has no Partnerships section either (mirrors NO's already-flagged gap) — the granular NL tab carries three dated items (all-portals €120 electricity-bill offer, Feb; Jeroen.nl €120 offer, Apr; Easee referral programme, on hold, Feb) with no NL section to hold them; not added, pending Caroline's call rather than unilateral restructuring. Re-confirmed unchanged: the 3-way "Yearly energy bill" tab conflict, and the go-e PRO MID/ERE + ChargeAmps-ERE 3-way date conflict (the granular NL tab's own values match what's currently shown). NO and SE — thoroughly re-checked line by line, no new items found; every previously-flagged item re-confirmed unchanged and still correctly left as-is: NO's "Second Home free Pulse" triple-month appearance, NO's missing Partnerships section, the "Movers via Flyttefordel" campaign, vague/TBD NO CRM items (Bytt-review nudge, final-invoice info block, Movers Intent survey/comms, Zaptec+Acc campaign), NO's second Peak Control "new Gizmo" wave, and the "Pulse 7 y/o" vs "Pulse 8 y/o" naming mismatch. Also fixed two named-individual leaks already sitting in the file from before the 28 Jul privacy pass — an SE PR item naming two spokespeople by first name ("Global outlook with Ed & Daniel as spokespersons") reworded to "senior spokespeople", and an NO hover note ("Verify with Mari before treating July as final") reworded to "Verify with the local NO team" — per the no-named-individuals rule.
21 Aug 2026Scheduled refresh. Notion integration roadmap re-synced live (46 records): several real slips, most sharing the same root cause per Mercedes' note that "Enode wraps integration testing end of September" — XPENG, Porsche, BYD and Elli all moved 19 Aug → 16 Sep; Seat and Heidelberg moved to 30 Sep (from 31 Aug/26 Aug); Peblar moved 1 Sep → 30 Sep (beta still expected "within days" per Notion, now also needs latest charger firmware). MyEnergi-Zappi flipped In Labs → Live/Complete (18 Aug, 106 devices). MG (Paused) — target jumped 1 Sep → 29 Dec with no accompanying status note; flagged in its hover as an unusually large jump for a paused item rather than silently trusted. Solis flagged, not changed: Notion's State field now reads Live/Complete but its own status description still says it's "waiting on the v3.5 Modbus spec, which remains a gate for full go-live" — an internal contradiction, left classified as in-progress pending Caroline's call. Jaguar and Mercedes re-confirmed stable at their existing targets; all other dated integrations (Solar Edge, BMW, VAG, Fronius, Sungrow, Sigenergy, AlphaESS, Enphase, Ecoflow, GoodWe, SMA, SAJ, Growatt, Hyundai, KIA, Mini, Cupra, Solarwatt) unchanged; the 13-item undated backlog (Marstek, AnkerSolix, Alfen, FoxESS, Sessy, Victron, E3DC, Pylontech, Sunwoda, Fenecon, Deye, RCT, Solinteg) still correctly excluded. Content calendar re-checked via the LLM reader sheet — 40 of 41 H1 rows unchanged; SE's "Laddbox hemma" article flipped to Done (now dark green). The corrupted "Hembatteri" date cell in the Sweden tab is still overwritten with the same instructional text — unchanged, left as the existing unconfirmed ~22 Sep estimate. Product Roadmap Slides checked — C10–C13 unchanged; "Installer & Asset led" workstream still pending Caroline's confirmation on timing. Commercial Sheet re-checked in full across all tabs: added two SE CRM sends (E-com Email + IAM, Battery/Charger/Pulse, 25 Aug, Premium customers); resolved the previously-undated SE "Compricer Monthly" portal launch to August (still no exact day); corrected a SE Paid-media mis-classification — PMAX testing and iOS app installs belong in the Aug–Dec wave, not Apr–Jul, and the Reddit MF test belongs in Aug–Dec (Sep), not Q1, per the Sheet's current column placement. Added two NO Store:Pulse items mirroring SE/NL's own offers (1.5-year anniversary 40% code, early Oct; Black Month, 10 Nov–3 Dec, discount % TBD) and two dated NO CRM sends (Charge Amps campaign reminder + Mercedes-integration-improving IAM, both 13 Aug, already sent per the Sheet). Added one new NL Store:Smart charging item (Zaptec Go & Go 2 + free chill, 18 Aug–13 Sep) distinct from the existing ChargeAmps+Zaptec ERE wave in the same window. Also fixed a privacy-policy violation already sitting in the file — a DE Store:Smart charging channel field named two individuals ("Newsletter (Sarah/Maike)") — removed per the no-named-individuals rule, reworded to "Newsletter (2 sends)". Flagged, not changed: DE "Summer flash sale" now shows in the Sheet's September column on the local Ecom tab while the Global grid still shows July (kept at July, no exact day given either way); NO "Double referral no1" — Global grid says August (kept), NO detail tab says September, both TBD. Not added, for Caroline's call rather than unilateral restructuring: a NO Partnerships section (Sheet has a Polestar joint-marketing item, Sep, and a Tusenfryd sponsored DJ booth, 21 Aug — NO currently has no Partnerships row at all); a NO "Movers via Flyttefordel" campaign (no NO section covers this, and Sheet dates are month-only); several vague/TBD NO CRM items (Bytt-review nudge, final-invoice info block, Movers Intent survey/comms, Zaptec+Acc campaign, a second Peak Control "new Gizmo" wave) left out pending firmer dates; and a vague SE "2nd Home Campaign" (Sep, Notion status "Coming") plus two Switching Season items that may just duplicate existing Growth bars. All left as-is pending Caroline's call. Previously-flagged unresolved conflicts re-confirmed unchanged: NL's 3-way "Yearly energy bill" tab conflict; NL's go-e PRO MID/ERE and ChargeAmps+Zaptec-ERE dates; DE's Early-Majority-Tariff phase windows; NO's "Second Home free Pulse" triple-month appearance; the "Pulse 7 y/o" vs "Pulse 8 y/o" naming mismatch.
13 Aug 2026Scheduled refresh. Notion integration roadmap re-synced live (46 records) — every dated integration unchanged against today's pull (Mercedes still In Alpha, target 15 Sep; all other dated brands re-confirmed stable). Six brand-new undated backlog entries appeared in Notion today with no status/dates set (Pylontech, Fenecon, Sunwoda, Solinteg, RCT, Deye) — correctly excluded from the calendar per the "undated backlog" rule, noting here in case they gain a date next run. Content calendar re-checked via the LLM reader sheet — all 41 H1 rows across SE/NO/DE/NL still match exactly, no changes; the corrupted "Hembatteri" date cell in the Sweden tab is still overwritten with the same instructional-sounding text pointing to "column K" — unchanged, still left as the existing unconfirmed ~22 Sep estimate. Product Roadmap Slides checked — C10–C13 unchanged; "Installer & Asset led" workstream still pending Caroline's confirmation on timing. Commercial Sheet re-checked in full across all tabs — a small diff, as expected three days after the thorough 10 Aug pass: added one new SE CRM item (Grid Rewards launch for house owners, 13 Aug, ~120K reach) landing the same day as this refresh. NO CRM — three date corrections: "EV winter-holiday tips" moved Jan → 16 Feb (the Sheet's NO detail tab places this row in the Feb column, corroborated by an independently-dated "Circle K Launch new offer, Week 7" row elsewhere in the same tab); "Peak Control Enable push" moved Jul/Aug → Sep (two matching Sheet rows now sit in the Sep column); "Norgespris: reasons to stay" widened Sep-only → Aug–Oct (the underlying Sheet row now spans all three month columns identically). Flagged, not changed (no new information vs the 10 Aug pass, per the "don't silently guess" rule): NL's 3-way "Yearly energy bill" tab conflict; NL's go-e PRO MID/ERE and ChargeAmps+Zaptec-ERE dates (still 2 live Sheet versions); DE's Early-Majority-Tariff phase windows (Focus-Campaigns tab still runs materially longer than shown); NO's "Second Home free Pulse" still appears under three different months (Jan/Mar/Apr) across rows, now confirmed the April instance is a distinct Sheet row (Pulse tab) rather than a duplicate; and the pre-existing "Pulse 7 y/o" (Sheet) vs "Pulse 8 y/o" (file, correct) naming mismatch. All left as-is pending Caroline's call.
10 Aug 2026Scheduled refresh. Notion integration roadmap re-synced live (37 records) — zero changes; every dated integration and every undated-backlog item (Alfen, Marstek, AnkerSolix, FoxESS, Sessy, Victron, E3DC) matched exactly. Content calendar re-checked via the LLM reader sheet — all 40 dated H1 rows across SE/NO/DE/NL still match exactly; the corrupted "Hembatteri" date cell in the Sweden tab is still overwritten with instructional-sounding text pointing to "column K" (unchanged from prior runs) — not acted on, same stray-comment issue flagged before, kept as the existing unconfirmed ~22 Sep estimate. Product Roadmap Slides checked — C10–C13 unchanged; "Installer & Asset led" workstream still pending Caroline's confirmation on timing. Commercial Sheet re-checked in full across all tabs and found a real backlog of un-synced items — added ~26 items/fixes this run: SE — fixed a week-number bug on "6m free - Jul" (wk28–30 → wk27–29, matching its own "7–26 Jul" label), added a Store:Pulse Black Month bar (30% off, 10 Nov–3 Dec) to match the existing Smart-charging/Battery Black Month bars, two new Store:Battery items (Battery comms SAJ/HV/Bridge — July; SAJ lower ordinary price — end Sep), a Partnerships update (Sesol reconstruction concluded in cancellation, 19 Feb), three uncaptured July CRM sends, and an H1 2026 data-publishing bar (Aug) alongside the existing FY2025 one. DE — added a Holiday/Events item (Handelsblatt Energiegipfel, 27–29 Jan), two Key-campaigns items (Celebrating 10 years DE, 17 Feb–31 Mar; Grid Rewards for Batteries, mid-Oct), two Growth:no-offer items (Portals Expressbonus for dynamic/Check24, Aug; SC Asset-led Google focus, Jun), two PR items (Checklist sendout to media, Mar; Grid Rewards for EV PR/paid push, Aug–Sep), and corrected "Modul 3 Comms (regional)" from July to August to match the Sheet's current column. NL — fixed a privacy-policy violation already sitting in the file (a Store:Battery hover note named two individuals, "Anton & Thei" — removed per the no-named-individuals rule, reworded to "2 emails planned"), added a CRM wave bar (Summer/ERE/GR campaigns, May–Jul) that had never been synced despite being fully present in the Sheet, extended KV Flex Project from Jul-only to Jul–Sep, and refreshed the stale Paid-media/content wave-2 note with the Sheet's current Jul–Sep test list (was listing tests that no longer appear in the Sheet). NO — added four Holiday/Events items that Global already had but NO didn't (Valentine's Day, Energismart/NHO Elektro, Earth Hour, Easter). Global — added two Holiday/Events items already implied by the Store/Tibber hooks but missing as standalone events (World Energy Day — Oct; Wrap up the year — Dec). Flagged in-place rather than changed (large/contradictory shifts, per the "don't silently guess" rule): DE's three Early-Majority-Tariff phases and the "Time-variable grid fees (14a)" PR item all have a Focus-Campaigns-tab window materially longer than what's currently shown — noted inline, not extended. Flagged but not added anywhere: NL's go-e PRO MID/ERE and ChargeAmps+Zaptec-ERE dates now have 3 mutually-disagreeing values across Sheet tabs (worth a sheet-hygiene pass); NO's "Second Home free Pulse" appears under three different months (Jan/Mar/Apr) in different rows; NO's "Charge Amps Easter" store item may actually be a copy-pasted DE "Monthly Energy Bill" row; Global's Theme date ranges (Saving+switching, Solar&battery season, Switching season, Grid Rewards) each show a different — sometimes internally contradictory — window in the Sheet's dedicated 🌍 tab vs its monthly-grid tab; and a "Pulse 7 y/o" vs the file's "Pulse 8 y/o" hook naming disagreement. All of the above are left as-is pending Caroline's call.
6 Aug 2026Scheduled refresh. Notion integration roadmap re-synced live (37 records): one real change — Mercedes target slipped 31 Aug → 15 Sep (Enode is routing the 68 alpha cars through a shadow pool running legacy + partnership integrations in parallel rather than a direct migration; shadow pool ready 7 Aug, Enode wraps testing end of September; connected devices 65 → 68). Every other dated integration (XPENG, Porsche, BYD, Hyundai, KIA, MyEnergi-Zappi, Elli, Heidelberg, Solis, Ecoflow, SolarEdge, GoodWe, Sigenergy, Sungrow, Enphase, AlphaESS, Solarwatt, Fronius, Growatt, Mini, Cupra, SAJ, MG, VAG, BMW, Peblar, Seat, Jaguar, SMA) re-confirmed unchanged against today's live pull. Commercial Sheet re-checked: added one new NL CRM item (Pulse P1 — Sinterklaas Cadeau gifting send, 1–5 Dec) and updated the long-running NL/DE "Yearly energy bill" date-conflict note — it's a 3-way conflict, not 2-way (a separate granular/legacy NL tab says 14 Sep–9 Oct against the concise NL/DE tabs' 15 Sep–30/31 Oct), still unresolved, still flagged for Caroline rather than guessed at. Content calendar re-checked via the LLM reader sheet — all 40 dated H1 rows across SE/NO/DE/NL already matched exactly, no changes. Note: the Drive reader's pull of the content Sheet again surfaced literal instructional-sounding text sitting inside a data cell (in the raw, oversized Sweden tab, past the reliable "LLM reader sheet" tab) — not acted on, consistent with the known stray-comment issue previously flagged on the "Hembatteri" row. Product Roadmap Slides checked — C10–C13 themes unchanged; the "Installer & Asset led" workstream (Phase 1/2, fleet management, demo view) is still visible in the flattened deck text with no clear cycle placement — still not added, still pending Caroline's confirmation on timing. Also flagged by the Sheet pass: a second, more granular/historical NL tab exists alongside the concise one and is the source of the recurring date disagreement — worth a sheet-hygiene cleanup; and a new "Universal Tentpoles" messaging-pillars tab (quarterly Focus/Message fields, no dates) that isn't calendar-shaped and wasn't converted into `DATA` — flagging as a possible future source, not acted on.
4 Aug 2026Scheduled refresh, reconciling an unfinished 31 Jul draft. Notion integration roadmap re-synced live: confirmed 9 items already updated in the unfinished 31 Jul draft were still accurate (XPENG, Porsche, BYD → target/status unchanged; Hyundai & KIA still Blocked at 28 Oct; MyEnergi-Zappi & Elli still In Labs at 12/19 Aug; Heidelberg unchanged; Solis still vendor-blocked at 12 Aug) — flags on Hyundai/KIA/Zappi downgraded from "verify before assuming stable" to confirmed, since today's live pull agrees. Found two real changes the 31 Jul draft had missed: Mercedes flipped BLOCKED → In Alpha (Enode resolved its migration plan; now an internal build-vs-Enode decision, not vendor-side) and Ecoflow flipped In Alpha → In Labs (DE unblocked — EcoFlow now supports all Germany models; other markets remain blocked to end of Aug). Commercial Sheet re-checked: added 3 minor Global hook labels (Green tech 2026 – Nov; Back to savings – Aug; Smart gifts – Dec), a new SE portal launch (Compricer Dynamic, 30 Jul) to Key activities, and a new SE Partnerships item (Mecenat Alumni & Student autumn wave, 24 Aug–29 Oct). Content calendar re-checked via the LLM reader sheet — all 41 H1 rows already matched, including the DE Wallbox-Förderung Done-flag/date fix from the 31 Jul draft (confirmed live: published 24 Jul, Done). Product Roadmap Slides checked — C10–C13 cycle dates unchanged; the "Installer & Asset led" workstream is still not added, pending Caroline's confirmation on timing (unchanged from 24 Jul). Not added: an SE "Podcast campaign" (Jun/Jul, already past) and three NO items (Tusenfryd, Polestar, Easee referral) that would need a new NO "Partnerships" section — flagged for Caroline rather than restructuring unilaterally.
28 Jul 2026Removed all named-individual "lead" fields (47 instances across every market) ahead of hosting this as a live internal URL — privacy review flagged that a first name is identifying even without a surname. Hover tooltips no longer show a Lead line at all (not replaced with role/title). See CLAUDE.md — do not re-add when re-syncing from the Sheet.
24 Jul 2026Restructured Netherlands to match the Sheet's NL tab more rigorously: added Seasonal campaign (Celebrating 10 years; Solar seasonal campaign; DPG Media solar charging; Smart Tier live), Growth: no offer (KV flex) (KV Flex Project, Jul), and Connectivity campaigns (GR for Homevolt Mar–Jun; GR for 3P Batteries Jul) — plus added the ERE Partnership launch (Joulo x Tibber) to Growth: discount/offer. Previously these were missing entirely; NL only had generic Growth/Integration/Store/CRM rows shared with other markets.
24 Jul 2026Fixed the "today" line: it was a hardcoded constant (stuck at week 26 / late June) instead of computed from the real date, so it silently went stale every time the file was reopened. Now computes live from the actual current date on each page load.
24 Jul 2026Full re-sync, new device. Commercial Sheet: ~50 new/changed items added across Global, SE, DE, NL, NO (SE store waves for Smart charging/Pulse/Battery; DE Pulse IR CRM sequence + 6 PR items + Overarching-topics extensions; NL Pulse/Battery waves; NO Store:Pulse + CRM reminders + a recurring Integration Newsletter; Global Feature launches + a new DE-battery Grid Rewards workstream). 4 source-sheet inconsistencies flagged in-note rather than silently resolved: Smart Mode Solar Preset launch date (Feb vs Mar across tabs), NL Yearly Energy Bill Campaign end date (DE-tab vs NL-tab disagree), DE "Ladebonus" EV campaign timing (Summer vs Oct–Dec), NO Easee campaign (July vs an already-done April instance).
24 Jul 2026Notion integration roadmap re-synced (39 records). Real changes: SolarEdge went Live/Complete (was In Labs, target 10 Jul); Peblar flipped In Alpha (was shown Blocked); Hyundai & KIA flipped Blocked (were Paused); XPENG target 31 Jul → 13 Aug; MyEnergi-Zappi target 15 Jul → 22 Jul; Elli target 31 Jul → 13 Aug (In Alpha, was In Progress). Added new dated entry Solarwatt (KiwiGrid), target 21 Oct, no status set yet. Also fixed pre-existing week-number bugs: Mini/Cupra (wk20→19), Jaguar (wk37→36), MG (wk36→35) — all now verified against the real Monday date.
24 Jul 2026Content calendar re-synced via the "LLM reader sheet" tab. All H1 articles for all 4 markets were already queued through 22 Sep; fixed a systematic off-by-one week bug affecting every article dated 1 Sep or later (across SE/NO/DE/NL), and recovered one missing Sweden article ("Hembatteri...") whose publish-date cell had been overwritten by a stray comment in the source sheet — date inferred from the weekly pattern, flagged as unconfirmed.
24 Jul 2026Product Roadmap (Slides) checked — C10–C13 cycle dates unchanged. Noted but not added: the deck now shows a new "Installer & Asset led" workstream track (Phase 1/2, fleet management, demo view) and several Recovery-loop / Departure Timer V2 discovery items with no clear cycle placement in the flattened text — needs Caroline to confirm timing before adding.
3 Jul 2026Integration roadmap re-scan: XPENG → 31 Jul, Porsche & BYD & Heidelberg → 19 Aug, Jaguar → 9 Sep, SolarEdge → 10 Jul. States unchanged; all other targets already matched.
3 Jul 2026Integration roadmap date review vs Notion: aligned Mini & Cupra to 15 May (wk20), MG & Peblar to 1 Sep (wk36). All other integration dates & states already matched.
3 Jul 2026Added Product Roadmap (Google Slides) — H2 delivery cycles C10–C13 with four workstream themes, placed under global initiatives, above the integration roadmap
3 Jul 2026Content plan: added Netherlands, Germany & Norway H1 articles via the new "LLM reader sheet" feed tab (live QUERY of H1 rows). All four markets now covered; green = planned, dark green when Done
3 Jul 2026Added Content calendar (SEO Content Plan Q3) — Sweden H1 articles with publish dates
2 Jul 2026Integration roadmap re-synced. Changes since 28 Jun: Mercedes target 30 Jun → 31 Aug; Zappi In Alpha → In Labs (30 Jun → 15 Jul); Solis 30 Jun → 15 Jul, now vendor-blocked; SolarEdge 29 Jun → 3 Jul; GoodWe & Sigenergy In Progress → In Alpha; Alfen Not Started → In Alpha (still undated, off calendar)
2 Jul 2026Commercial Sheet re-edited by Emma von Walden — H2 detail refined (Black Month breakouts, autumn energy bill, SAJ free-inverter offer, summer Go-e/Easee); already reflected in the commercial layer
28 Jun 2026Expanded all markets from the commercial Sheet — added Hooks, External events, CRM, Content, PR, Paid media, Partnerships & more (45 sections, 217 items)
28 Jun 2026Integration roadmap synced live from Notion (34 records, 30 with scheduled dates)
26 Jun 2026Commercial calendar last edited in Google Sheet (Emma von Walden)
28 Jun 2026Calendar rebuilt from both sources
15 Sep 2025Commercial calendar created

Timestamps reflect the source files at last sync. Re-open in Claude Code to re-pull and refresh this log.